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We Heart It says a data breach affected over 8 million accounts, included emails and passwords


We Heart It, an image-sharing web site utilized by 40 million teenagers as of a couple of years in the past, is informing customers their private data could have been compromised. The firm was alerted to a potential safety breach final week that concerned over 8 million accounts, it mentioned on Friday. The breach passed off a few years in the past and contains electronic mail addresses, usernames and encrypted passwords for We Heart It accounts created between 2008 and November 2013.

Although the passwords have been encrypted, they aren’t safe, the corporate notes.

“…the encryption algorithms commonly used to encrypt passwords in 2013 are no longer secure due to advancements in computer hardware,” reads a We Heart It weblog put up detailing their findings.



The firm provides that, since that point, it has made enhancements to its programs, safety protocols, password safety and its database.

It has additionally taken the quick step to encrypt all present customers’ passwords with further encryption utilizing the safe bcrypt algorithm. This course of was nonetheless underway on the time of the announcement.

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Over the weekend, We Heart It despatched out emails to affected customers to alert them to the breach.

Users are being requested to alter their password if it has not been up to date since 2013, in addition to change that password on another web site the place it’s been re-used.

Unfortunately, the corporate didn’t proactively reset customers’ passwords on their behalf, as many firms do following a safety breach involving account data.

However, We Heart It says that it has not discovered any proof of unauthorized logins or fallacious doing right now.

We Heart It right this moment operates two apps along with the We Heart It web site. Its service permits customers to seek out and save pictures they love like style inspiration, images, wallpapers, quotes, and extra, just like Pinterest. A few years in the past, the corporate launched a second app, Easel, to create pictures and quotes utilizing your personal pictures or these a pre-set choice. These apps are primarily utilized by teenaged ladies and younger adults, ranging in age from 15 to 24, and the bulk (80-90%) of whom use the service by way of cell.



The We Heart It app will not be fairly as common because it as soon as was. In 2015, the app was ranked in between the 40’s by way of 60’s within the Top Social Networking apps checklist on the U.S. App Store. Today, it’s ranked #85, based on App Annie.

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Though nowhere close to as important in measurement and scale as among the data breaches we’ve seen in current months, just like the Equifax breach or the Yahoo one, the We Heart It breach is a reminder that even previous apps you’ve since deserted can come again to hang-out to you years later.

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