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Twitter launches ‘Happening Now’ to showcase tweets about occasions, starting with sports


Twitter is right this moment releasing a brand new function referred to as “Happening Now” aimed to make its service extra accessible to newcomers by highlighting teams of tweets about a subject, starting with sports, earlier than increasing to different areas like leisure and breaking information. If this sounds related to Twitter’s present Moments function….effectively, it’s.

Moments, too, affords a manner to study extra about a given well timed matter throughout numerous classes, like Sports, News and Entertainment.

But Twitter Moments are a curated number of tweets that inform a narrative, whereas Happening Now will take customers to a devoted timeline of tweets associated to the occasion at hand. Moments are additionally typically extra visible, that includes photos and movies, which is why they’ve been likened to Twitter’s model of Snapchat or Instagram’s “Stories.”



In a demo of the brand new function posted to the official @Twitter account, there are Happening Now occasions for MLB, NBA, and NFL video games proven on the prime of the Twitter timeline. You can swipe horizontally by means of these occasions, every depicted with a title (e.g. “NFL Giants vs. Buccaneers”) and a picture.

When you faucet right into a sport to see extra, the present rating seems on the prime of a personalized timeline containing real-time tweets about the occasion.

Twitter, after all, already affords methods to tune into dwell occasions by way of its community, together with by way of its dwell video streams of an occasion, in addition to by following an occasion’s hashtag – like #wwdc for Apple’s Developer convention, as an illustration.

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Happening Now, although, builds on prime of Twitter’s understanding of how to type tweets related with an occasion, like dwell video. The tweets will show algorithmically in these new customized Happening Now timelines.

What’s fascinating about this new implementation is that it’s not fully hashtag dependent, it appears.

In the temporary demo Twitter shared, some tweets did reference hashtags associated to the occasion at hand – the Giants vs. Bucs sport – like #Giants, #GiantsFan, #Buccaneers, and #GoBucs. However, different tweets solely referenced the match up in plain textual content, typically even vaguely. For occasion, one tweet within the stream merely learn: “Man oh man I am at the edge of my seat.”

This is just not the primary (nor possible the final) time Twitter will attempt to make its service extra helpful to newcomers who simply need to observe subjects, not folks. Last 12 months, it up to date its homepage for logged-out customers so they might dive into varied classes like News, Sports, Music, Entertainment, and extra; plus view Moments and different featured tweets.

It additionally revamped its Explore part earlier this 12 months to assist customers discover movies, developments, and Moments in a single tab.



Though Happening Now might enchantment to newbies who don’t need to create personalized lists, monitor hashtags, or work out who to observe to observe related information on Twitter, it’s additionally possible to irk longtime Twitter customers. Many right this moment really feel like their timelines are being invaded by ever extra options they don’t want – whether or not that’s “While You Were Away” updates, or people who inform you of fascinating hyperlinks and developments Twitter thinks you’d like to know about.

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With all these options and algorithmic recommendations, Twitter is dropping a little bit of its simplicity – paradoxically, in an effort to be “easier” to use.

Twitter says Happening Now is rolling out on iOS and Android starting right this moment.

Featured Image: nevodka / iStock Editorial / Getty Images Plus

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