Tonight is a new dating app optimized for real dates
When Whim launched two years in the past, it was based mostly on a simple concept: What if a dating app was targeted on enabling real dates, slightly than chatting?
Of course, loads of precise dates occur as a results of Tinder and its imitators, however it will possibly take a lot of awkward messaging to get there. Whim eliminates these preliminaries.
Founder and CEO Eve Peters mentioned the thought appealed to customers, however there was one downside: Whim additionally requested you to determine the times in a given week once you’d be free for dates.
“Planning ahead was hard for people,” Peters mentioned. “With our culture becoming more and more spontaneous, asking what nights are you free for dates this week … was stressful and overwhelming.”
(For what it’s price, once I used Whim, I did discover that scheduling forward for a possible-but-not-guaranteed date was a problem.)
So after elevating cash by fairness crowdfunding, Peters and her crew have launched a new iOS app known as Tonight. The app preserves probably the most distinctive a part of Whim — as quickly as two folks present curiosity in one another, the app tries to set them up on a date, no messaging required.
The massive distinction? You’re now not scheduling these dates forward of time. Instead, you signal on once you’re free for a date that very night. If each you and one in all your matches is free, the app will provide you with a time and a place to fulfill up.
You’ll must check in by 6pm to get a date that night time, which can hopefully discourage people who find themselves simply trying for a hookup. In addition, customers get penalized for flaking out, they usually’re ultimately eliminated in the event that they preserve doing it.
Also price noting is the truth that customers now not swipe to get dates. Instead, they scroll down a listing of potential matches and hit the guts button after they see somebody you want. (You received’t simply see customers who’re free tonight, although the obtainable ones will often present up on the high of the listing.)
“Everything we’ve built in here is not optimizing for matches or swipes,” Peters mentioned. “Our most important KPI is date success rate — the number of people who get a date, divided by number of people who tried to get a date.”
She added that she desires customers to see Tonight as their private dating assistant. For starters, the app and its push notifications have a chatty type, prefer it’s a buddy strolling you thru all of the steps wanted for a date. Over time, Tonight may turn into extra useful with options like Lyft integration and customizable venue and exercise suggestions.
Tonight is launching in New York first. The app is obtainable for free for now, though the plan is to monetize both by subscriptions or a per-date mannequin.
Whim, in the meantime, will live on for now, although Peters mentioned she goals to transition everybody over to Tonight. As for why she’s launching a new app within the first place, slightly than simply redesigning the present one, she mentioned, “We went back-and-forth but ultimately decided to rebrand. It’s such a distinctly new experience, and [the name]already helps explain what the app is about.”
Featured Image: Tonight